![]() ![]() What does the event look and feel like? Who attends? What is the theme? To give your events team or agency a clear picture, it’s important to start with a detailed overview of the event. ![]() Here is how you can use the template to plan and execute a successful event. The event brief serves as a foundation for your event. If an event does not go as planned, then you risk burning resources, alienating customers, and igniting an embarrassing media firestorm. If an event is well-planned and -executed, you can bring in more customers, clients, and revenue and generate positive publicity. How to use the Event Brief Templateįor businesses and organizations, putting together an event is a high-stakes game. But news of an unsuccessful event is likely to travel fast. For larger businesses and enterprise companies, events are your chance to showcase what the company can do. A poorly-organized event can mean wasted time and resources. A well-organized event can bring in revenue, customers, clients, and good publicity. For small companies, startups, individual business owners, and non-profits, an event might represent a considerable percentage of your overall resources. Why is an event brief important?Įxecuting an event is a high-stakes project. You might find it especially useful when working with a cross-functional team to plan an event. Use the Event Brief Template any time you are planning and executing an event. The typical event brief includes the purpose of the event, a timeline and important dates, a budget, attendee information, look and feel guidance, and venue preferences. Prior to setting up an event, businesses and organizations create an event brief to serve as the scaffolding. What is an Event Brief?Īn event brief is where you gather a detailed description of an event. What needs to be accomplished before the event? What stakeholders are involved? What is the budget? How do we know if you are making progress toward your goals? Writing an event brief allows you to answer these questions. ![]() The Event Brief Template helps you create a comprehensive overview of an event you are planning to run. ![]()
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